SWOT ANALYSIS

What is it?

Tool for analyzing the business environment, used mainly in the initial planning phase.

What is it for?

Useful for both design and route adjustment (repositioning). It makes it possible to summarize and classify the external and internal environmental factors to the organization that impact its activities.

From the analysis of the SWOT Matrix, it is possible to generate the environment classification matrix, which allows positioning the organization in 4 quadrants of the Internal Environment x External Environment relationship.

Complexity*: Low.

Reference: This tool was developed based on Macário de Paula (2022) and Lacruz (2022).

Lacruz, A. J. (2022). Step-by-step business plan (pp. 72-76). Rio de Janeiro: Alta Books.

Macário de Paula, D. (2022). SWOT Analysis. In A. J. Lacruz (Ed.), Management tools for social and environmental impact businesses (pp. 33-37). Vitória: Edifes. https://doi.org/10.36524/9788582635285

* In relation to the Social and Environmental Impact Business Toolbox.