The toolbox

SWOT ANALISYS

SWOT ANALYSIS

What is it?

Tool for analyzing the business environment, used mainly in the initial planning phase.

What is it for?

Useful for both design and route adjustment (repositioning). It makes it possible to summarize and classify the external and internal environmental factors to the organization that impact its activities.

Complexity

Low.

CORPORATE RISK MAP

What is it?

It is a tool that brings together identifiable events that can affect an organization, each with its probability of occurrence, level of impact and trend.

What is it for?

Useful for defining the organization's risk management activities and supporting coordinated actions aimed at appropriately addressing those risks.

Complexity

High.

THEORY OF CHANGE

What is it?

It is the objective statement of how an intervention can produce the expected impacts.

What is it for?

Useful to schematically demonstrate the inputs that support activities; which, in turn, generate deliveries that lead to results; which ultimately lead to the expected impact of the intervention.

Complexity

Medium.

MODEL C

What is it?

Tool that combines the Business Model Canvas and the Theory of Change to model business in an integrated way, articulating the impact thesis and the business model.

What is it for?

Useful for designing, in the same analytical scheme, the impact logic and the business model.

Complexity

High.

5W2H AND GUT

What is it?

The action plan with a 5W2H structure (What, Why, Where, Who, When, How and How much) and GUT (Gravity, Urgency and Tendency) prioritization is a checklist-type tool aimed at achieving objectives.

What is it for?

The 5W2H framework allows you to define what will be done, why it will be done, where it will be done, who will do it, when it will be done and how much it will cost to do it. Using the GUT matrix, the plan's actions can be prioritized, considering the severity, urgency and trend of the problem associated with the established action.

Complexity

Medium.

SELF-ASSESSMENT MATRIX

What is it?

It deals with the self-analysis of prior knowledge about the social impact business that you intend to undertake.

What is it for?

Useful to guide the aspects that eventually need to be refined by the entrepreneur, based on the classification of the level of knowledge about the Social and Economic dimensions of the impact business.

Complexity

Low.

OKR

What is it?

It is a tool that allows you to break down the business strategy (Purpose, Vision and Values) into objectives and relate them to key result indicators, through goals that lead to the achievement of the outlined objectives.

What is it for?

Useful for planning organizational objectives linked to key result indicators – connected to goals and those responsible. It is also useful for monitoring progress in achieving indicator targets by periodically monitoring them.

Complexity

High.

PITCH SCRIPT

What is it?

The pitch summarizes the business idea in a brief and concise presentation aimed at potential partners and potential business customers.

What is it for?

The pitch aims to raise the attention and interest of investors, partners and customers in order to open doors for more in-depth discussions in other negotiation stages.

Complexity

Medium.

TOWS ANALYSIS

What is it?

It is a tool, a variant of SWOT analysis, for analyzing and classifying the business environment and providing guidance on strategic options.

What is it for?

Useful for the design and repositioning of the organization. Summarizes and classifies the environmental factors of the organization that impact its activities and, based on the intersection of these dimensions, identifies the dominant intersections of the dimensions.

Complexity

High.

IMPACT MANAGEMENT

What is it?

It deals with measuring and monitoring the effects of business on people and the planet.

What is it for?

Useful to assess whether the impact caused is progressing towards what was intended; improve impact performance; and communicate the impact to society.

Complexity

High.

STAKEHOLDERS MAP

What is it?

It is a tool for identifying and classifying business stakeholders.

What is it for?

Useful for identifying business stakeholders and based on their classification (Influence x Interest), defining strategies aimed at their engagement.

Complexity

Medium.

GOLDEN CIRCLE

What is it?

The Golden Circle is a tool that summarizes the purpose (why?), process (how?) and results (what?) of the organization. It is usually represented by a figure with three overlapping circles.

What is it for?

Useful so that you can have clarity of purpose (why?), discipline in the process (how?) and consistency in results (what?).

Complexity

Low.

News

CADIMPACTO

⚠ Atenção, empreendedor(a) de impacto!!! # O que é o Cadimpacto? Ação de mapeamento de empreendi...

Date: 4/29/2025

A SEAMA e a Fapes lançam a Chamada Pública de Negócios de Impacto Socioambiental!

A SEAMA e a Fapes lançam a Chamada Pública de Negócios de Impacto Socioambiental! 🚀 📅 19 de mar...

Date: 3/18/2025

Enquadramento de um NISA junto ao CENISA

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Date: 11/5/2024

BNDES Garagem

O BNDES Garagem é o programa do Banco Nacional de Desenvolvimento Econômico e Social (BNDES) que fom...

Date: 9/2/2024