MODEL C

What is it?

Tool that combines the Business Model Canvas and the Theory of Change to model business in an integrated way, articulating the impact thesis and the business model.

What is it for?

Model C is useful for designing, in the same analytical scheme, the impact logic and the business model. Model C is divided into three parts: theory of change, business flow and organizational capability.

Complexity*: High.

Reference: This tool was developed from Move Social, Sense-Lab, Institute of Corporate Citizenship, & Boticário Group Foundation for Nature Protection. (2018).

Move Social, Sense-Lab, Institute of Corporate Citizenship, & Boticário Group Foundation for Nature Protection. (2018). Model C. Available at https://www.cmodel.co/en.

* In relation to the Social and Environmental Impact Business Toolbox.